Elburn’s Obscurity Mead Hall and Cidery unveils new line of ciders

KANE COUNTY – With some new additions to their team, a new line of ciders on their shelves and a plan for expansion, the owners of Obscurity Mead Hall and Cidery in Elburn feel poised to take the cider market by storm in 2024.

Obscurity recently launched a new line of ciders with the help of its new head cider maker, Zak Beckman and new sales director Doug Will. The line features three new flavors; Tart Cherry, Pineapple and Berry Rosé, which are the first sweet variety of hard ciders released by Obscurity.

Beckman joined the team in December after 2 Fools Cider in Naperville, where he worked for four years, closed. Will was been with the team for about six months, and brought experience from his time spent working at 2 Fools Cider and Short Fuse Brewing in Schiller Park.

Obscurity Brewing owner Luke Goucher and Obscurity Mead Hall and Cidery owner Danny DeKing said the hiring of Beckman has given both the new cider maker and Obscurity’s line of ciders an opportunity to blossom.

DeKing said when 2 Fools unfortunately closed its doors, he saw an opportunity to expand the Obscurity portfolio and fill the space they left in the market by bringing on Beckman and his expertise in fermenting sweet cider profiles, and was instrumental in the development of Obscurity’s most recent line of ciders.

“I’ve had the pleasure of trying these new ciders and they’re fantastic,” DeKing said. “I’d say he blossomed very nicely in his new role.”

Goucher said Beckman’s experience from his four years at 2 Fools has already helped improved their fermentation process and brought different flavoring techniques to the table. He said Will’s experience in the cider sales and marketing industries and familiarity fermentation allowed him to start implementing sales strategies almost immediately, and was a big part of putting out the new line of ciders.

Goucher said since joining the team, Beckman has worked closely with their head brewer Carson Souza. He said their collaboration and exchange of skillsets will help both the brewery and cidery expand their lines and improve their flavors. Owners said the initial responses from those who have tried it have been “a resounding thumbs up.”

“The addition of the new line of ciders allowed him to make everything his own,” DeKing said. “The input that Carson has just makes it that much better of an experience and flavor profile, but all-in-all Zak is getting to work on his own and be the mad scientist that he is.”

Souza said he had long been a fan of 2 Fools Cider, so when they had the chance to bring Beckman to Obscurity, it was a no-brainer. He said Beckman has been an awesome addition to the team, and he has enjoyed the mutual exchanging of knowledge between them during the training process.

As head brewer, Souza is generally in charge of the beer side and Beckman will oversee the cider and mead. He said now that Beckman has gotten familiar with their brewing and fermenting processes, they can work collaboratively on brewing and fermenting everything from cider to coffee, and Beckman can start sharing some of his responsibilities.

The Mead Hall and Cidery first opened in 2021, and owners said while the first couple years have been slow-going, they are ready to start expanding.

The lounge area in the mead hall is open serving ciders and meads from Friday to Sunday each week. While it is closed to guests the other four days of the week, it is hardly ever empty, as the space doubles as a fermentation factory where Beckman and other members of the team work to create their concoctions.

DeKing described the Mead Hall and Cidery in Elburn as Kane County’s best kept secret, but said as they start to expand into a bigger market this year, they’re looking for a little more visibility to showcase Souza and Beckman’s talents.

“I’m so excited for the future to see what he can accomplish,” DeKing said. “There’s a lot of great minds between Zak, Carson and Doug, and the sky is the limit. I don’t want it to be a secret anymore, I want people to see what we do.”

Beckman’s new line of ciders can be found at many local and independent distributors and restaurants in Kane County, and will soon be available in several larger retailers around the midwest. Goucher said they have no plans to stop creating this summer, with more flavors and seasonal ciders planned throughout the year.

Goucher said they have no plans to stop creating this summer, with more flavors and seasonal ciders planned throughout the year.

“I just love the excitement I’ve seen from the new guys,” Goucher said. “There’s a lot more flavors to come and a lot more fun and exciting offerings coming from the mind of Zak as we get into summer.”

Beckman said his first few months have been busy and he is excited to not be the new guy anymore, but he is keeping his nose to the grindstone, developing new flavors to release this summer.

Obscurity Mead Hall & Cidery is located at 21 S. Main St. in Elburn.

To learn more about Obscurity Cider visit DrinkObscurity.com or follow on Instagram at DrinkObscurity or Facebook.